This work is part of a larger body of work that uses some of the strategies of conceptual art to interrogate the role of style in contemporary art. Produced as a multiple of eight, each box contains eleven acrylic wall-labels, similar to those used by museums to identify the works in an exhibition. All works are from the year 1971, but each represents a different movement, such as land art, feminist art, early performance video, and conceptual art. Conceptual art was established in the 1960s as a radical critique of the art market. It proposed doing away with stylistic categories, traditional value, and the art object itself, but by 1971 the market had caught up, the work was commodified and artists were practicing conceptual art as a new style.


Terence Gower, 1997

Velvet and acrylic-lined, cloth-bound box,
with embossed gold text and graphics.

Acrylic plates with silkscreened text.
Fabricated in New York in an edition of eight.

Box dimensions: 9 x 20.5 x 32 cm

Plate dimensions: 7.6 x 16.5 cm each

Typography: Cindy Smith

Silkscreen: Noblet Serigraphie


Project Text

Catalogue Text

Art Metropole


1 1971

2 1971